Remote customer acquisition, which has been implemented in recent years in terms of the financial ecosystem in Turkey, is a revolutionary innovation. While this innovation became widespread rapidly, it was also adopted by users at the same speed.
The procedures and principles regarding the remote customer acquisition (Digital onboarding) service were determined by the “Regulation on Remote Identification Methods to be Used by Banks” published in April 2021. Thus, this process, which started with banks, became a guide for other sectors. Remote customer acquisition can also be implemented by the non-bank financial sector and companies that produce financial technology.
After 1 year, users no longer have to go to a branch to open an account at a bank or financial institution of which they are not customers. Thus, thanks to remote customer acquisition, financial institutions can easily acquire new customers. With this application, transactions can be carried out via digital platforms without the need for wet signatures. While the number of technologies that support financial institutions’ remote customer acquisition is increasing day by day, the digital competencies provided make the lives of both customers and financial institutions easier.
Artificial Intelligence, Video Conferencing, Chip Data Reading and More…
Remote banking, brokerage firms, financial leasing, factoring, financing companies or fintech Customers who want to open an account through the platforms simply fill out the application form via the mobile application or website of the relevant bank or platform before making a video call. Verification is made through online technologies, identity verification methods and video calls with a customer representative. After these verifications, you can become a customer of the relevant financial institution without the need for a wet signature.
The application is powered by artificial intelligence and other technologies. Thus, data can be read with a chip on the user’s ID or passport and verification can be made via video conference. It is frequently used to complete deficiencies in existing customer information. Additionally, remote customer acquisition tools are widely preferred in additional transaction security protocols.
So, how many people have become bank customers in the last year regarding remote customer acquisition?
The first year data of the application was announced by the Banks Association of Türkiye. In May 2021, when customer acquisition started to be implemented, the number of monthly applications was 278 thousand. Thus, it exceeded 5 times in its first year. According to TBB, the number of remote applications increased significantly in April 2021. According to the data, the number of people who applied remotely to open a bank account was recorded as 1 million 410 thousand. Remote customer acquisition, which was concluded by video call with the customer representative, was determined as 332 thousand.
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